Content Monetization Analysis

Don’t let your gut feeling tell you that a paywall will increase revenue on your site. Don’t put up a paywall with a meter limit of ten just because leading newspapers have. Instead, ask Piano Media to help analyze your current users, their browsing habits, loyalty and then accurately assess where and how to manage paid content across your digital properties.

Piano Media applies a data-driven approach based on years of experience across 70 publishers and more than 630 sites. A Content Monetization Analysis provides answers to the complex questions related to launching paid content on your site.

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Data & Analytics

Our services below will help determine if paid content is right for you.

Portfolio Analysis

Is your site ready for paid content? Some channels may not be ready for paid content and require further work on audience development. Analyzing your audience and their usage frequency helps to assess which section is best monetized via which method: using a meter, applying a hard-lock, or keeping it free.

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Meter Setting Analysis

Where a meter works best and what is a reasonable limit? Scenario techniques allow us to analyze effects and dynamics across multiple settings. This lets Piano determine the appropriate configurations to get started.

Potential Analysis

Where a meter works best and what is a reasonable limit? Scenario techniques allow us to analyze effects and dynamics across multiple settings. This lets Piano determine the appropriate configurations to get started.

Editorial Recommendations

How many subscribers can you expect? Our sophisticated models predict potential subscribers and potential page view loss. Piano provides you with all the inputs you need to measure the benefits and quantify the risks of implementing paid content.

Wan to know more about Piano Media's (CMA, Solutions, PianoIQ)?
Set up a call with our business development team.

Satisfied customers

Štefan Hríb

Štefan Hríb

Editor in Chief, .Týždeň Magazine, Slovakia

“We got six times the numbers of online subscribers while our site visits remained stable.”

Štefan Hríb

Michaela Kociova

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“Lorem ipsum dolor sit amet, consectetur adipiscing elit.”

Štefan Hríb

Richard Hlavaty

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“Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore ”

Štefan Hríb

Štefan Hríb

Editor in Chief, .Týždeň Magazine, Slovakia

“We got six times the numbers of online subscribers while our site visits remained stable.”

Štefan Hríb

Štefan Hríb

Editor in Chief, .Týždeň Magazine, Slovakia

“We got six times the numbers of online subscribers while our site visits remained stable.”